When someone else is asking the questions.
When someone else is asking the questions, it can feel like you've lost control.
My media training and interview coaching helps leaders understand how journalists think, what they need for their audiences and how to lead conversations with compelling, confident messaging.
Unlock your potential.
Drawing on decades of newsroom and broadcasting experience, I help clients identify the stories, angles, and messages that will be of most interest to journalists and show them how to deliver those messages convincingly.
In group training, teams develop shared frameworks for message discipline and composure under pressure. In 1:1 interview coaching, we go further — working on your specific brief, your natural style, and the moments where you need to be at your very best.
The goal in both cases is to move from defensive communication to proactive storytelling — so you're not just reacting to the media, but using it to communicate with purpose.
Skills that make the difference.
Practical techniques designed to help you communicate with clarity, confidence and control — whatever the media environment or pressure.
Audience Analysis
Understand what journalists need for their audiences so you can shape messages that resonate and anticipate the questions most likely to come your way.
Responding to Hostile Interviews
Handle challenging or adversarial interviews with composure and control. Learn to acknowledge difficult questions, manage your tone, and relay consistent key messages under pressure — without appearing defensive or evasive.
Persuasive Speaking
In a media context, you often have seconds to land a message. Learn to structure your points sharply, use emphasis and tone with precision, and deliver in a way that cuts through — whether on camera, on air, or in print.
Managing Conversations
The best media performers don't just respond to questions — they guide the interview. Learn how to respond effectively to questions and lead the conversation towards your key messages.
Body Language & Vocal Projection
On camera and on air, non-verbal signals are amplified. Develop awareness of posture, gestures, and voice to project confidence, credibility and authority — and to avoid the common signals that undermine trust.
Medium-Specific Preparation
Television, radio, print, and podcasts each have distinct demands. Understand the differences and learn to adapt your message and delivery for each format — so you take control and communicate effectively wherever you appear.
Effective media performance
is a skill.
And like all skills, it improves dramatically with practice and the right coaching.
1:1 Media Interview Coaching
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01
Senior executives and designated spokespeople preparing for specific interviews or press appearances.
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02
Leaders in financial services and regulated industries communicating complex or sensitive information to media.
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03
Founders and entrepreneurs building their public profile through broadcast and podcast appearances.
Group Media Training
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01
Leadership teams who need consistent, confident communication across their spokespeople.
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02
Professionals in high-pressure Q&A environments — from investor calls to panel discussions.
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03
Organisations wanting to build media readiness before a campaign, product launch, or issue arises.
Stay on message. Lead the conversation.
Whether you're speaking to journalists, stakeholders, or live audiences, media training and coaching helps you stay on message and lead the conversation.